How to Perform Maximize Clicks in the Google Ads Campaign

 

To do that first we have to know what is maximize clicks.

What is maximize clicks?

• Maximize clicks is an automatic bid technique

 That adjusts your bids to help you receive the most clicks for your money.

• Maximize clicks can be used for a single campaign or as part of a portfolio bid strategy. Portfolio tactics are a type of strategy that combines numerous campaigns into one single strategy.

• Use the Maximize Clicks automated bid strategy for your campaign if you want to obtain the most clicks for your money google ads perform the rest when you establish a budget.

• When using a Maximize clicks bid strategy, maximum CPC allows you to set a bid cap, it gives you the ability to set the maximum amount you’re willing to pay for each click.

 

Steps to implement maximize clicks on your google ads campaign?

 

• STEP -1: Open Google Ads and click on ALL campaigns at the top left of the page where you will see all your ad campaigns.

• STEP -2: You will see your added campaigns on the left side of the page. Click on any one of the campaigns and then click settings.

• STEP -3: You will see your campaign details. 

Click on the bidding part and click on change bid strategy where 

You can find wording on what you want to focus on. 

Click on the drop-down button and select clicks 

• STEP -4: Click on the box that says Set a maximum cost per click bid limit. 

It helps to tell google about the budget you are willing to spend. 

Refer to the image.

Google ads bid section- How to perform maximize clicks in google ads campaign

 How to implement maximize clicks for portfolio bid strategy?

•  Portfolio bid strategy is about connecting all your campaigns into a single bidding strategy.

• So, for all of my campaigns, 

I’d like to use the maximum clicks bidding approach as my primary bidding strategy, which we refer to as a portfolio bidding strategy. 

Steps involved in it:

 • STEP -1: By clicking on Tools and settings on the top menu bar, Continued by shared library bid strategies.

 We will get into a page named Portfolio bid strategies.

• STEP -2: On that page, we can see all campaigns and information about our bidding strategy maximize clicks and click save.

Now your portfolio bid strategy created for multiple campaigns

Refer to the image. 

Google ads bid section- portfolio sections strategy – section

Things to notice with maximizing clicks when it comes to how to perform maximize clicks in google ads campaigns.

 

• When it comes to how to perform maximize clicks in google ads campaigns.
• Set a maximum CPC and monitor your average maximum CPC. 

Google will work hard to get as many clicks as possible for your campaign, but, as with 

Maximize Conversions, it will work hard to spend your entire daily budget each day.

Even clicks are far more expensive than normal.

• Check-in on the CPC performance this bid strategy is generating 

Regularly to ensure it is still meeting your objectives. 

If not, adjust your settings or consider a new bid strategy.

For more info about Google ads and digital marketing visit – https://akconceptsquad.com/